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Pocket FM · Scripts & Promos

Make them want the next episode.

I wrote promotional scripts for some of Pocket FM’s leading Hindi audio series, including Ek Ladki Ko Dekha To, currently listed at 1.3B plays, and Cruel Hearted, with 13.3M plays. The work involved turning long-running stories into short, emotionally charged promos built to stop the scroll, create curiosity and bring new listeners to the app.

Ek Ladki Ko Dekha To1.3B playsCruel Hearted13.3M plays

The writing problem

How do you make someone stop scrolling and enter a story?

Pocket FM needed to attract new listeners and encourage more people to download the app. Each promo had to establish the emotional stakes quickly, hold attention and leave the audience with a strong reason to find out what happened next.

  • 01Attract new listeners
  • 02Generate interest in the audio series
  • 03Encourage app installations
  • 04Turn a brief ad interaction into curiosity about the wider story

The thinking

Find the moment they cannot leave unanswered.

I built the promos around one sharp emotional turn: a confrontation, betrayal, revelation or unanswered question. The script created the hook and tension, while the supporting story description gave enough context to draw the viewer further into the series.

01

Finding the most emotionally charged moment

02

Introducing conflict quickly

03

Using dialogue to create immediacy

04

Preserving enough context for the scene to make sense

05

Ending before the central question was answered

06

Making the viewer want to hear the next part

Scope & Result

Promotional scripts built to turn story tension into efficient app installs.

I created short- and long-form promotional scripts and story-led descriptions for Pocket FM campaigns. Some promos achieved a CPI below 10, helping bring more listeners into the app efficiently.

Hindi promotional scriptsShort-form promosLong-form promosDialogue-led hooksStory descriptionsCPI below 10

Selected work

Selected scripts & promos

A selection of promotional scripts from my earlier portfolio, written to build tension, establish the story quickly and end on a reason to keep listening.

Promotional script

Ek Ladki Ko Dekha Toh: Powerstart Promo

A story-led promo that opens on the central mystery, moves quickly through Anika’s transformation and ends on an unresolved threat.

Organisation
Pocket FM
Content type
Promotional script
Script language
Hindi
Read script

Promotional script

Ek Ladki Ko Dekha Toh: Kunal Talk Show

A dialogue-led talk-show promo that retells the conflict through Kunal’s perspective and closes on the questions his account cannot answer.

Organisation
Pocket FM
Content type
Promotional script
Script language
Hindi
Read script

Promotional script

Ek Ladki Ko Dekha Toh: Anika Talk Show

A dialogue-led talk-show promo that lets Anika reveal the story in her own voice while holding back the mystery at its centre.

Organisation
Pocket FM
Content type
Promotional script
Script language
Hindi
Read script

A short reflection

The strongest promos do not explain the whole story. They find the moment where the audience becomes emotionally involved, then stop just before the answer.

Three original Hindi promotional scripts are available to read.

Read selected scripts