Campaign context
The campaign used “TBH”, or “to be honest”, as a natural frame for testimonials from parents whose children had gone through LaunchMyCareer’s career-counselling sessions.
The familiar phrase helped the campaign feel relatable to Instagram audiences while keeping the focus on genuine experiences and the changes parents noticed in their children’s outlook.
- Format
- Testimonial campaign
- Platform
Original campaign posts
Watch the published LaunchMyCareer executions in their original format.
